Art + Luxury collaborations have taken the world by storm due to the increasing global awareness of the importance and economic attributes of the Art market.
The Dior Homme Autumn Winter 2017 collection sees artistic director Kris Van Assche pushing the art and fashion collaborations and sub-culture references. There were models who walked down the runway in the usual variation of black suits but many others who adorned streetwear, punctuated with New Wave, skate and hardcore influences.
In addition to these branded collaborative exhibitions in recent years, luxury companies are also heavily involved in philanthropy in the art world, sponsoring a growing number of contemporary art exhibitions globally.
Art and luxury connection is a great way to introduce more works of art to ordinary consumers who aren’t as familiar with the art world. It is true that there is a correlation between the fine arts and luxury goods sectors, as buyers of the former are often buyers of the latter. To give clues about their status and wealth, high net worth individuals (HNWIs) tend, in general, to surround themselves with luxury goods and art works. With a rising trend of HNWIs becoming more numerous, especially in emerging economies such as China, Brazil and India, the demand for luxury goods and art works will increase continuously.
*photos extracted from thestyleposer.com